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World is quickly adapting latest technologies and growing as quicker as they can. In the growing world, researchers are working to save the man power for huge purposes not for labor work. All developing and developed countries are focusing to guide their people to move toward their own business. For business, Marketing is a core factor in organization building. As, Internet is the only place where you can find your targeted customer easily. So, only best method for advertising yourself is Digital Marketing. Selection of a best Digital Marketing Agency is very difficult for any business. Because, it is difficult to trust anyone online. But here we will tell you how to find Suitable and honest Digital Marketing Agency in 2020.
What Actually a Digital Marketing Agency is?
Firstly, we try to understand about the term ‘agency’. Agency is a network or group of people or professionals managed by a Manager or CEO. We can call it same as a company. But when we talk about “Digital Marketing Agency”, we completely mean a team of experts who know all facts and figures about Digital Marketing. They should be we trained and highly experienced in the field of Digital world. Now we try to understand what qualifications are required for an agency to be called as Digital Marketing Agency for 2020. Based on these qualifications you can easily select an honest agency for your business marketing.
What Digital Skills an Agency Should Have?
It is very difficult task for a business owner or Manager to find best services which lead their success. When you talk about digital world, it becomes a challenge for you to find a right man/agency/company who work with passion for you. Here, we are listing some compulsory skills that represent the qualification of an agency. If anyone have all these skills then you can select them as Digital Marketing Agency in 2020 for your Advertisement.
Search Engine Marketing
When you talk about SEO, you can never ignore Search Engine Marketing. Seo is useful for those brands and businesses who have their product launched in market. Who are targeting their customers for long time? But PPC (pay per click) or SEM (Search Engine Marketing) is best for those who just started new startup/business and wants sales/ customers. It is a program developed by Google itself where Businesses can attract their targeted traffic. In this technique, advertisers pay for click on their business website link.
If we have a look at Market share of PPC/ SEM, we surprised to hear that in 2007 US advertisers spent 24.6 Billion dollars on SEM. This number urges its value in Digital Marketing Marketplace. It becomes necessary for a Digital Marketing Agency to have ability to use Google AdWords and start PPC campaigns for their clients. A company should ensure to train its team for SEM and all its updating concepts.
Social Media Marketing
As world is becoming a global village with internet. So, people are using social media like Facebook, YouTube, Twitter, LinkedIn, Instagram, Vimeo, Tumbler and many more app. About 88% of world population of all ages is using social media. You can see the stats in the picture given below.
In social media Facebook and YouTube are dominating. More than 70% of internet users use Facebook on daily basis and many times a day. But all other social platforms are also important like Instagram, LinkedIn, Twitter are best to get targeted audience also instead of Facebook. One can generate lot of business leads by using these social platforms. You can see the importance of social media in the stats given below.
For any Digital Marketing Agency, it becomes a challenge to learn about these platforms. Clients must make sure that their marketing team is capable to generate sales/traffic through social platforms. If I ask myself for suggestions then I will say “Social Media Marketing (SMM) is core factor of digital marketing”. Digital marketing is incomplete without beneficial use of SMM. So, while selecting any marketing agency for your business, you just need to make sure that it is able to generate targeted traffic for your business.
World is becoming smarter and devices are becoming shorter. Most of the researchers are working to reduce the size of device with maximum functionalities. So, Computers are now fully imbedded into mobile phones. In this era people prefer to use smartphones instead of desktop computers. You can justify the same thing with the help of bar graph given below.
As maximum people are live on internet through their mobile devices. So, it becomes a challenge for marketers to find traffic from their mobiles. There are lot of methods to attract people toward your business using mobile marketing. But very common methods are:
No one can avoid the use of applications while using his smartphone. How many numbers of people are using applications and what are the most useful applications can be shown below?
Marketers can imbed their client’s business links and details into the applications to drive traffic towards their client’s business. It is most powerful method of deriving traffic towards your business.
Advertisement is also very powerful and aged method to market your business on mobile devices. Google also provide this method for mobile ads. You can find this on google ADMOB platform. Or you can create your own ads for mobile applications. Stats of mobile applications usage are shown below.
Being a Powerful Digital Marketing Agency, it must need to have mobile marketing skills. Clients should talk their marketing teams to do mobile marketing also for their business. Because you can judge from above stats how many mobile users are.
In the era of 20th century people are getting involved. They have no time to read articles and books thoroughly. So, they prefer to watch videos and take idea of the topic they want to know. YouTube is the biggest video platform ever. The number of YouTube users are 1.3 billion. More facts about YouTube are listed in the picture below.
After having a look at YouTube stats one can understand the importance of video marketing. YouTube is first priority platform for video marketing. But other platforms also exist witch you can search from google or demand me in comment box.
Being A Marketing Company You must need to know about video marketing and its importance. And being a business owner, you must enforce your marketing team to create videos also for your business advertisement.
I have discussed most important types of digital marketing in above portion of article. These types are the 100% of Internet marketing. All business owners should firstly know about all above important types of advertisements. After having a good knowledge about all these categories, a business owner can select suitable one or more digital marketing methods. Once you have selected best marketing strategy, no one can stop your business to become viral.
If someone want to setup a Professional Digital Marketing Agency then you just need to know all basic types of digital marketing. Once you have trained your team for above mentioned types of marketing, you can grow a good growing “digital marketing agency” for yourself.
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