There is a requirement when selecting an appropriate technology for your business, like internal communication app, as it affects your business either positively or negatively.
What is an Internal Communications app?It is simply a platform where your contractors and employees can use to communicate and share ideas about the task at hand, beyond using traditional channels such as phone calls and emails. Also, an internal communications app may or may not be an intranet app. Before the introduction of internal communication apps, the communication channels for businesses were phones and emails. However, the email started to indicate its shortcomings, as it was made to be the pillar of internal communications. Each day, an average worker would get approximately 121 emails related to work, making internal communication difficult. Internal communications apps allow you to centralize. Unlike an email, the app allows all your employees to access everything in a single platform.
Is an Internal Communications App Important?Undoubtedly, an internal communications app is essential, and you require one for your business. According to research, 78% of employees in the US do not connect with their workplace. As a result, they cost the US economy $350billion per year. Besides that, these figures agree with the increased use of social and instant interactions as opposed to email. Also, the best means of building an engaged workforce is by creating a company culture where users are engaged. Furthermore, the study shows that on average, Americans utilizes their mobile phones for more than 3 hours in a day, thus making mobile apps for internal communications a solution for employee engagement. Although you might have read some blogs that say the number of email accounts has grown more than before, they might be misleading. Reason being, despite the increase of email accounts, their role as valid forms of intranet have decreased. On average, employees take 64 seconds to return to their work after they have read and responded to an email. So, if your internal business communication uses email, it might be the primary source of disturbance and unproductivity in your business According to experts, this kind of email-based disturbance is known as “internal spam,” and it costs businesses a lot of money. Moreover, irrespective of your business’s size, whether small or big, you should use an “internal communications app” to enhance the effectiveness of your communication, get more done within a short time, and avoid communication problems. Apart from wastage of time, ineffective internal communications come with a lot of costs. Besides this, the email inboxes of your current workers are crowded. Thus they might archive, unread, ignore or delete them accidentally. As a result, you might miss great opportunities, as well as incur high losses.
How Can You Select the Best Internal Communications App for Your Business?Irrespective of businesses being in the same niche, they are entirely different. Therefore, choosing the right communications tool that fits your requirements without incurring higher costs for a modified solution is vital. Here are the factors to consider in doing so:
Understand the needs of your employeesEnsure your internal communications app suits the needs of your employees. The reason, if your employees hate using the app, chances are that it might not enhance their capacity even if it has the best features in the corporate world. An internal communications app with the best code or finest interface is not always the best. In most cases, an app that suits well in the processes that are familiar with your employees is the best. So, before choosing a communications app for your business/company, seek suggestions from employees regarding various tools. You should ask them if a specific tool gives them comfort, and if there are steps that affect their capacity to utilize the app in undertaking their jobs. Also, you should ensure your employees do the test run of the app you intend to purchase. By doing so, they can tell if the solution is appropriate for use by the rest of the employees in your company.
Is it easier to use/ user-friendly?You should consider if the app is easier to use/ user-friendly. During your comparison of various communications apps, you should prioritize the ease of use, as well as user encounter because internal communication is an essential part of your business. Besides, the ease of use is essential in your business as your employees will be using the app that you will select either on an hourly or daily basis for a long duration.
What are the costs?Internal communications tools come with three types of costs. These are:
- Usage cost.
- Training cost.
- The price of the product itself.
Know what your company/business requiresThe most important thing when choosing an internal communications app for your business knows the essential needs of your business. Here are the questions to ask you; do you need a group chat app or work tracing platform? Do you require an all-in-one app or best of the breed? Do you require a shared calendar for conference calls or meetings? Or do you need a project management platform for tracking and keeping goals and milestones? Since each business has different requirements, the best way of selecting an efficient communications app knows the needs of your business, for ease of identifying the best tool to offer a solution. Failure to do so will not solve your needs. For example, some communications apps, such as Connectome allows you to modify your app and concentrate on a feature that is essential in your business, while Basecamp is for project management, and Slack for chats only.
Is it easier to establish?Whether you are a business manager, administrator, or owner, you should know that some solutions might need you to:
- Implement rules and processes of ensuring communications are smooth and efficient.
- Train the employees on how to use the app, to ensure they are both confident and able to use it from the start.
- Install the app in all your mobile devices and network of workstations.