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Digital Marketing Complete Introduction

Table of Contents Digital Marketing Complete Introduction. 1 What is Digital Marketing: 1 Who should read this Article?. 1 History of Digital Marketing: 1 Types of Digital Marketing: 3 Search Engine Optimization (SEO): 4 Social Media Marketing (SMM): 4 Search Engine Marketing (SEM): 5 Affiliate Marketing: 5 Email Marketing: 5 Landing Pages: 6 Viral Marketing: 6

 

What is Digital Marketing:

                                                                     Digital Marketing is an electronic method of advertising your business, Products and Services using electronic media like google, social media, emails, and SMS sending techniques. It is the most powerful tool to grow rapidly and connect your business with all over the world. Nowadays, World’s top business organizations are adopting digital marketing strategies to grow their business and to achieve their goals.

Who should read this Article?

  1. Business owners who need to promote their business on their own through Internet.
  2. Entrepreneurs who wish to get started with their very own Digital  
           Marketing business.          
  1.      Digital Marketing Agencies who feel the necessity to train their employees
           On Digital Marketing approach.
  1. Students who want to learn and perform research on Digital Marketing.
  2. Marketing, Sales, Business Development and Advertising Professionals who require a thorough knowledge about Digital Marketing to efficiently plan and manage a team.
  3. Clients who are planning to outsource their Digital Marketing Requirements should read this Article and evaluate the agencies first. It will also help in tracking and asking questions on their  progress.

History of Digital Marketing:

The term Digital Marketing was first invented and used in the year 1990. At that time Web 1.0 platform was developed which helped users to find out their necessary information. But it did not allow them to share this information over the web. This time the marketers and the experts are unaware the uses of digital marketing. They were not sure whether their strategies would work or not because at that time the internet had not yet seen widespread deployment. Then, in 1993, the first clickable web-ad banner went live.  At that time, hotwired purchased a few banner ads for their promotion and advertising. This marked the beginning of the digital marketing era. In 1994, some new technologies (First e-commerce transaction was done over the internet) were invented and entered the market with a new mission. Yahoo was also launched in this year. Within one year of its launching, it received 1 million hits. Yahoo has changed the definition of digital marketing, and the companies have tried to optimize their websites so that they can get a better rank in search engine. In 1996, some more search engines and tools like HotBot, LookSmart, and Alexa were launched. The first social media site Sixdegrees.com was launched in the year 1997. The year 1998 was the golden year for digital marketing as Google was launched in this year. Moreover, in this year also Microsoft launched MSN, and Yahoo launched Yahoo web search. Two years later (in 2000), the internet bubble burst and all the smaller search engines were wiped out. This creates more space and opportunities for the giants in the business. Then, the professional social media network LinkedIn was launched in 2002. The year 2003 was witnessed the release of WordPress and the launch of Myspace. In 2004, Gmail was launched. The same year Facebook has gone live, and Google went public. Next, YouTube was launched in the year 2005. The year 2006 was another remarkable year because search engine traffic was reported to have grown to about 6.4 billion in a single month. This year Microsoft launched an MS live search and simultaneously, Twitter was also launched. At the same time, Amazon e-commerce sales have crossed near about $10 billion. In 2007, Tumblr was launched. Moreover, web streaming service Hulu was also founded in this year. Mobile giant Apple launched its iPhone in the same year. In the year 2008, Spotify was launched and Groupon went live. In 2009, Google launched Instant for real-time search engine results. Google introduced products like AdWords, which are 3-line ads that show up at the top or to the right of search engine results, and AdSense which is a cost-per-click advertising scheme. In time, Google started to target ads based on the interests of the customers and thus became a key player in the world of digital business. In 2010, WhatsApp was launched along with Google Buzz. In 2011, Google+ and Google Panda were launched. People have already started to spend time on these mediums, and these mediums have surpassed the television viewership too. 2012 is the year of social media. The companies have increased their social media budget up to 64%, and Google knowledge graph has also launched. Myspace and Facebook are the popular social media sites among the people. The companies have realized that these sites will help them in spreading up their businesses over the internet and thus, they were desperately trying to promote their products and brands on various social media channels. They have also tried to leverage social media to their businesses. In 2013, Yahoo acquired Tumblr. In 2014, the number of mobile and smartphone users had surpassed the number of PC users. Facebook messenger app along with tailored ads on LinkedIn and iWatch was launched. During this year, Facebook acquired WhatsApp. In 2015, Snapchat has launched its Discover feature. In this year several new technologies like analytics, wearable tech, and content marketing have also invented. Facebook has also launched its “Instant articles” in this year. The cookie was another significant milestone in the field of digital marketing. The first cookie was designed to record user habits. The use of the cookie has changed over the years, and cookies today are coded to offer marketers a variety of ways to collect literal user data. Popular social networking sites in 2017 are Facebook, YouTube, Instagram, Twitter, Reddit, etc.

Types of Digital Marketing:

  1. Search engine optimization (SEO)
  2. Search engine marketing (SEM)
  3. Social media marketing (SMM)
  4. Content marketing
  5. Email marketing
  6. Online advertising
  7. Landing page marketing
  8. Smartphone marketing
  9. Affiliate marketing
  • Viral marketing

Search Engine Optimization (SEO):

             What is a search engine? Google is a Search Engine. Bing is a Search Engine. Yahoo is a search engine. Search Engine is a website that provides search results related to your queries. Google Search Engine uses its own Search Algorithms or programs to come up with relevant search results. Google sends a program called Google bot to crawl (Read) every website. It reads your website content and stores(indexes) it in Google’s databases. When someone enters a search query in Google Search, Google executes the algorithms to evaluate indexed content from the database and decides on the relevant search results to be displayed to the user. Algorithms are nothing but functions or programs in other words. There are various search algorithms developed by Google

Social Media Marketing (SMM):

First of all, I want to list down the most famous and most used social media websites that you can use for your Social media Marketing.
  • LinkedIn
  • Facebook
  • Twitter
  • Instagram
  • Reddit
  • Google+
Be active in your Social Media and engage your visitors. As people start interacting, sharing and liking your content,   your website will have big fan &follower base. This is a great branding medium you should use to promote your website. As many people start sharing and following your brand content in Social Media, it will be an added advantage for your website ranking through Social media.

Search Engine Marketing (SEM):

Search Marketing is a special type of Digital Marketing like Social Media Marketing or Search Engine Optimization. It is offered by search engines like Google and Bing etc. Google is Offering Search Engine Marketing using its AdWords. There are different types of AdWords like
  • Paid Ads (visible in front of any Google search)
  • Paid Search Ads
  • PPC (Pay Per Click) etc.
When you run effective SEM campaigns, Google rewards you with lower costs and higher visibility.

Affiliate Marketing:

Affiliate Marketing is a very productive form of Digital Marketing. Most of the Word’s mega Companies like
  • Amazon
  • eBay
  • Flipkart
  • Daraz
  • AliExpress etc.
Using AFFILIATE MARKETING for generating revenue more and more. It is one of the best methods that brings customers and your affiliates who work for you and your business promotion so that they can also earn profits. In this type of Digital Marketing you just have to set commission for your product so that people are involved in your business and promote your products for their own profit but with their profit they are actually producing sales and traffic for your marketplace.

Email Marketing:

The oldest and most productive type of Digital Marketing. It is the only method that can make you able to reach on the door step of your customers. In this method as mentioned in title “Email Marketing” you need bulk of valid email id lists so that you can share your offers with them. For this oldest way of Marketing You just need to write an effective email message which will contain all content most attractive and explaining all positive facts, offers, deals and much more about your business. Now I think a question will be raising in your minds. Is there any? From where we can get bulk of valid email id’s? There are many ways to make a list of valid emails mentioned below.
  • By providing your customers free goods using email
  • You can ask people in social media to drop their email to get free products
  • You can buy bulk of emails from various agencies
  • Collect from your subscriptions etc.

Landing Pages:

Landing pages are specialized, optimized web pages that visitors are taken to upon clicking an ad. Landing pages can feature specific products featured in the advertisements themselves, or they may include prompts for users to provide the advertiser with more information, such as web forms. Landing pages can be used to convince prospects to complete an action, such as making a purchase, or function as another step in a longer “funnel,” such as requesting additional information or downloading a piece of content for lead generation purposes. In “Digital Marketing” you can use it for better results.

Viral Marketing:

Viral Marketing is a fastest way of promotion and special type of “Digital Marketing”. This technique used when there is a need for quick response. Lot of money is required for this type of marketing. In this technique a message of special format is designed according to the requirements. After designing message there is a next step in which message is delivered on social media, by emails and by YouTube videos etc. This message contains a content which urges people to share with others. In this way a huge traffic can be generated in a low time. If you like our article share it on social media, keep visiting our site for such type of informative and technology related articles. If you have any question you can ask us using live chat and contact us forms. We also provide guest posts if you have any you can contact us. Thanks for your reading.
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