SMS marketing has exploded in recent years and helps companies to radically transform their advertising strategies. If you own a small retail business, you can use SMS marketing to modernize your company’s advertising campaign and give yourself that competitive advantage you want.
In this post we look at some of the most valuable SMS marketing tips for your small retailer.
1) Coordinate your marketing efforts
Although text messaging is a very effective form of marketing, you should not forget your other marketing campaigns. In fact, you should do your best to ensure that all your advertising strategies are in line.
What does this mean? It’s easy. Suppose you have an online website with special promotions, offers and deals. You can include valuable links to your website in your text messages.
This means that with SMS marketing you can basically kill two birds with one stone. Take advantage of these layered marketing techniques to grow your business in the future!
2) Make it fun
Who says that text messages should be dry? Give your messages more zest with fun language, great style and incredible deals. Let’s face it: your consumers probably read different promos every day. Whether they check their emails, their phones or simply scroll through Facebook, they are exposed to some form of advertising.
That is why you must do your best to distinguish your company. By making your texts fun and attractive, you can retain the interest of your customers and increase your conversions.
3) Not everyone signs up
This is important, so it is worth emphasizing: not everyone sign up for SMS notifications. Even if you have mobile information from a customer, you must request permission before signing up for a marketing campaign.
This is the reason: no customer likes to be spammed with text messages that he has not requested. For this reason, you should ask your customers if they are willing to receive SMS alerts. This basic form of etiquette can go a long way in helping your business grow and ensure the effectiveness of your marketing strategy.
4) Send automatic purchase information
Do you want to give your customers the feeling that they are part of your company? Send automatic purchase information that makes them feel that you care about them. Suppose a customer buys a new outfit from your retail company. You can use that as an opportunity to send them a nice thank you text.
In addition, if they buy online, you can send valuable delivery information that consumers can use to estimate the delivery time of their order. For a good measure, text when a product is shipped and when it is expected to be delivered. By doing this, you can keep your customers informed and guarantee their loyalty to your brand.
For customers who want to grow their retail marketing campaigns via SMS, SMSala – Bulk SMS service as a valuable tool. If you are looking for a great SMS marketing platform to take your retail to the next level, it’s time to see what SMSala can do for you.
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